Autism Society
For 57 years, the Autism Society of America has helped people in the autism community—it is the longest serving organization of its kind in the world. When it was time to rebrand, the brief had three objectives: 1) Establish clarity and differentiation around the organization’s approach to autism, 2) Bridge the diverse experiences and needs across the autism spectrum, and 3) Unite all nationwide affiliates under a single messaging platform. As one of the board members put it, “This rebrand is the marketing challenge of a lifetime.” Working with an incredible team of creatives, it was my job to deliver.
Role: Associate Creative Director, Lead Copywriter
Industry: Nonprofit
VERBAL BRAND DESIGN
BRAND MESSAGING
PHOTOGRAPHY
DIGITAL
Agency: Watson Creative